🌱 Sustainability & ESG — BI as the Measurement Engine¶
Source: marathonmyanmar.com · Sustainability Management
80% of parcels in Yangon are delivered by bicycles with zero CO₂ emission · 36% women in full-time positions · 85% of our merchants are women · 50% of our agents are women · 70% of packaging bags are reusable · 30% of cities are 3-tier cities with underserved communities · creating extra income of $50–$500/month for local SMEs in regional cities.
These are not slogans — they are measured facts. This page documents how the BI team turns each commitment into auditable data.
1. What Are ESG Metrics?¶
ESG metrics are specific data points used to evaluate a company's performance on Environmental, Social and Governance issues. They turn non-financial information — carbon emissions, labor policies, board diversity — into clear facts that investors, partners (e.g., Seed Myanmar Venture / Vulpes, JICA) and regulators use to judge long-term risk and behavior.
| Type | Definition | Marathon Example |
|---|---|---|
| Quantitative | Numerical, measurable facts | 80% bicycle deliveries; 36% women FT; 70% reusable bags |
| Qualitative | Descriptive reviews of policies & programs | Core-values code of conduct; board advisory charter; data-protection rules |
2. The Three Pillars — Commitments & BI Evidence¶
🌍 Environmental (E) — How we affect the natural world¶
| ESG Metric (pillar) | Marathon Commitment (marathonmyanmar.com) | Type | BI Source | Dashboard |
|---|---|---|---|---|
| Carbon footprint | 80% of Yangon parcels delivered by bicycle — zero CO₂ | Quantitative | Delivery platform (Hero/Partner apps) → fact_delivery_mode |
CO₂ & Green Logistics |
| Resource management | 70% of packaging bags are reusable | Quantitative | Packaging procurement & inventory SKUs (stock_summaries, bills) |
Procurement ESG |
🤝 Social (S) — How we treat people & communities¶
| ESG Metric (pillar) | Marathon Commitment (marathonmyanmar.com) | Type | BI Source | Dashboard |
|---|---|---|---|---|
| Diversity & inclusion | 36% women in full-time positions | Quantitative | das-db.employees (gender, employment_type) |
People & Inclusion |
| Diversity & inclusion | 85% women merchants · 50% women agents | Quantitative | Merchant/Agent platform registers | People & Inclusion |
| Community impact | 30% of cities are 3-tier (underserved) | Quantitative | branches ⋈ townships/states (city tier dim) |
Network Reach |
| Fair income | $50–$500/month extra income for regional SMEs | Quantitative | fact_agent_earnings (settlement records) |
Agent Economics |
| Inclusion & culture | 8 local languages · 7 ethnic groups · 3 religions in workforce | Quantitative | HR demographics register | People & Inclusion |
🏛️ Governance (G) — How we are managed & controlled¶
| ESG Metric (pillar) | Marathon Commitment (marathonmyanmar.com — About/Leadership) | Type | BI Source | Dashboard |
|---|---|---|---|---|
| Board makeup | Independent director + international board advisors; VC-backed (Vulpes) | Qualitative | Board register (reviewed quarterly) | Governance Review |
| Business ethics | Core values: Respect · Be Positive · Be Accountable · Be Yourself · Be A Good Partner | Qualitative | Data Governance Policy + code of conduct | Governance Review |
| Data protection & audit | Tech-enabled, end-to-end digitized processes; RBAC + immutable audit trails | Qualitative + Quantitative | das-db.roles / role_modules, histories, api_call_logs, user_sessions |
Security & Audit |
3. ESG KPI Register (Warehouse)¶
All quantitative KPIs live in agg_esg_monthly and roll into the executive
SLA ↔ KRs board (Epic 4).
| KPI | Pillar | Grain | Refresh | Owner |
|---|---|---|---|---|
kpi_bicycle_delivery_pct |
E | city × month | monthly | Ops Lead |
kpi_reusable_packaging_pct |
E | warehouse × month | monthly | Procurement |
kpi_women_share_ft |
S | BU × quarter | monthly | HR Lead |
kpi_women_merchant_share |
S | network × month | monthly | Partnership Lead |
kpi_women_agent_share |
S | network × month | monthly | Partnership Lead |
kpi_tier3_city_share |
S | network × month | monthly | Expansion |
kpi_agent_extra_income |
S | city × month | monthly | Partners Relation |
kpi_board_independence |
G | company × year | quarterly | Company Secretary |
kpi_audit_log_coverage |
G | BU × month | monthly | Tech Solutions Lead |
Sample measurement query — Social pillar (directly from das-db)¶
-- % women in full-time active positions, per Business Unit
SELECT
b.name AS bu_name,
COUNT(*) AS ft_headcount,
ROUND(SUM(e.gender = 'Female') / COUNT(*) * 100, 1) AS women_ft_pct
FROM `das-db`.employees e
INNER JOIN `das-db`.businesses b ON e.business_id = b.id
WHERE e.employee_status = 'Active'
AND e.employment_type = 'FullTime'
GROUP BY b.name
ORDER BY women_ft_pct DESC;
4. How BI Enables Sustainability¶
graph LR
A["Operations<br/>deliveries, agents, HR, inventory"] --> B["BI Warehouse<br/>etl_test"]
B --> C["ESG Dashboards<br/>E / S / G pillars"]
C --> D["Annual Sustainability Report"]
C --> E["Grant & partner compliance<br/>JICA ACCESS · Vulpes"]
C --> F["Board ESG review<br/>quarterly"]The BI contribution
Sustainability is a data problem. Our role is to ensure every published metric is accurate, complete and defensible — beyond reasonable doubt — so leadership, investors and grant auditors can trust the numbers Marathon reports.
5. Reporting Cadence¶
| Output | Cadence | Consumer |
|---|---|---|
| ESG dashboards (E/S/G) | Monthly refresh | BI & Ops leadership |
| Board ESG review pack | Quarterly | Board of Directors |
| Sustainability section of corporate site | Annual | Public, investors, partners |
| Grant compliance reports (e.g., JICA ACCESS) | Per agreement | Donor agencies |